Vogue (see web site of a project)

A project first made for 24th International Biennial of Graphic Arts 2001 in Ljubljana as a web based work and big computer print.

"In his series Vogue Sašo Vrabič toys with the name and front cover of the famous magazine, illegally appropriating it for his artistic purposes. The artist compares this appropriation and subsequent work within the framework of the recognizable, firmly established logo of Vogue magazine, which publishes pictures and contents that are typical of the consumer world of haute couture, to the functioning of a computer virus. In this way he justifies his research and the destruction or transformation of patterns within the framework of a famous logo. By probing into the existing postulates of the magazine, he undermines the old ones and constructs new ones. In this sense we could say he surpasses the actions of a virus, which only demolishes the existing world, while Sašo Vrabič makes it better, or at least humorously plays with the ruins."

Breda Škrjanec

" Sašo Vrabič se s serijo Vogue poigrava z imenom in naslovnico zelo znane revije in si jo nelegalno prilašča za svoje umetniške namene. Prilaščanje in delovanje v okviru razpoznavnega, močno uveljavljenega logotipa revije Vogue, ki objavlja značilne vsebinske in slikovne prispevke iz potrošniškega sveta visoke mode, avtor primerja z delovanjem računalniškega virusa. Tako opravičuje svoje raziskovanje, sesuvanje ali predelovanje vzorcev v okviru znanega logotipa. S tem, ko se zažira v že obstoječe postulate te revije, podira stare in gradi nove. Zato bi lahko rekli, da presega delovanje virusa, ker virus samo podre, sesuje obstoječi svet, Sašo Vrabič pa ga izboljša ali se vsaj humorno poigrava s porušenim."

Breda Škrjanec

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