On October 1, 2019, a workshop for students, included in the piloting phase of the Ray model, was held in Nova Gorica. It was conducted by entrepreneur Mr Matic Batagelj.
The following topics were discussed:
1. Basic entrepreneurship:
– problem/solution
– products/services
– customers
– competition and differentiation
– costs and resources
2. Marketing and Sales:
– marketing channels
– news-worthy creation
– sales channels (B2B, B2C)
2. Business modeling and market entry:
– Business models canvas: focus on value proposition
– market entry
