The Universe of Human Values: a Structural, Developmental and Societal Model

by Professor dr.Janek Musek

Toward a redefinition of the concept of values

A number of definitions and conceptions of values can be found in both philosophical and psychological or sociological axiology (Musek, 1982; Musek, 1993a). two broadly accepted definitions could be mentioned here as examples. Clyde Kluckhohn (1951; Musek, 1993a) defines values as concepts of the desirable, which influence how people decide on actions and how they evaluate events. And in terms of English and English (1972; Musek, 1993a) "the values are abstract, often implicit conceptions, which define to the individual the goals or means for attaining the goals he considers as desirable". Very often cited characteristics of values are the evaluative note, abstractness, cultural sharing and obligatory personal involvement.
Some years ago, I proposed a somewhat different model of values (Musek, 1982). According to this proposition, values could be understood as motives or motivational goals on a very high level of generality (see also Schwartz and Bilsky, 1987). They could be conceived as general and relatively consistent ideations of goals and events, which we highly estimate, which refer to broad classes of subordinated objects, actions and relations, and which direct our interests, attitudes and our behavior. Values can then be viewed as the most general motivational goals, occupying the top of the hierarchy of such goals.

The hierarchical structure of values

Values can be classified into a number of categories, occupying different levels in the hierarchical structure of human goals. Numerous categories of values at different levels of hierarchy have been identified in theoretical and empirical investigations. In our own research, a clear hierarchy of categories of values emerged as a result of factor-, cluster- and other multivariate analyses (Musek, 1993a; Musek, 1993b; Musek, 1994).
As can be seen from Figure 1, the results of factor and other multivariate analyses confirmed the hierarchical structure of values. According to this structure, values can be classified at different levels of generality, from the most general at the top, to the most specific at the bottom. At the most general level of the entire structural hierarchy, there are only two very large categories (macrocategories) of values (Dionysian and Apollonian macrocategories). On the next level, each of these two categories splits into two further subcategories, which could be called value types. Dionysian values could be subdivided into two groups, hedonistic values and potency values. The first group (hedonistic values) contains values connected with sensual and material pleasures, while the second group (potency values) includes values which have to do with achievement, success and reputation, but also with patriotism. At the next level, each of the value types could be further divided into the middle-range categories of values. Thus, the hedonistic type disjoins into sensual and health categories, the potency type into status and patriotism categories, the moral type into traditional, democratic (or societal) and social values and the fulfilment type into cognitive, cultural, self-actualising and spiritual values. Finally, at the most specific level of the hierarchy, we find various single values, which can be derived from the middle-range categories of values.

Figure 1. The four-level hierarchy of values. It includes the level of macrodimensions, the level of value types, the level of middle-range value categories and the level of specific values. 


The life-span development of a value system

Interestingly enough, the content of four value types resemble an ancient oriental classification of values. According to this classification, the values emerging earliest in the life of a human being have to do with life pleasures and the satisfaction of sensual and physical needs. At the next stage, values connected with success, achievement and reputation take over. In the next phase, the individual becomes more and more occupied with values regulating his duties and responsibilities. And finally, he achieves the level of progressive orientation toward the values of inner life, of spiritual life and self-transcendence. Indeed, these four categories of values very well correspond to our four types of values: hedonistic values, potency values, moral values and fulfilment values.
We may hypothesise therefore that the relative importance of clustering values will be shifted from hedonistic and potency values to moral and spiritual (self-growth) values during the life span of individuals. The results of our investigation indeed confirmed connections between the age of the subjects and the rated importance of values. The correlations between age and ratings for the two largest and four more specific categories of values are presented in Table 1.
The results clearly show that the importance of Dionysian values decreases, and the importance of Apollonian values increases with the age of our subjects. At amore specific level of value dimensions, the hedonistic values and potency values tend to decrease and the fulfilment values tend to increase during the life span of an adult person (moral values remaining more or less stagnant).
A developmental hierarchy of values is interesting not only because it fits a traditional philosophy and even folkloristic theory of values, but still more because it throws some new light on puzzling phenomena like the notorious value conflict between generations. It is possible that the conflict between generations reflects the different value orientations resulting from the normal, developmental change (or shift) in the hierarchy of values. In some way, for instance, fifty year old persons are in the value conflict with themselves in their twenties. The fact that the value conflict between generations is a perpetuating phenomenon - not a characteristic of just two or more present generations - is quite in accord with this explanation.

Table 1.  

Correlation between categories of values and age.

   
CATEGORIES OF VALUES  CORRELATION COEFFICIENTS
   
 APOLLONIAN VALUES  .27
 DIONYSIAN VALUES -.51
   
 hedonistic values  -.24
 potency values  -.41
 moral values  .06
 fulfilment values  .41

The societal context of values: the case of transitional changes in value systems in post-communist European countries

Despite the fact that value systems are by definition rather stable and resistant to change, we may expect that they cannot remain unchanged in confrontation with a large societal transition such as occuring in post-communist countries in Europe.
Changes in psychological and psychosocial domains were detected in post-communist countries even before the beginning of political and economic transition. They included the disintegration of the socialist ideology and value-system (vastly supported by the previous political regime), accompanied with an invigoration of political autonomism and a simultaneous increase in pro-individual, entrepreneurial, pro-democratic, pro-religious and pro-nationalist orientations. There is a common observation that the intensity of these changes correlated with cultural and historical factors, including closeness to the western or central-European tradition (with historical passages through the Reformation, Counter-Reformation and Enlightenment phases), the commitment to the Catholic rather than Orthodox religion, adherence to an individualistic rather than collectivistic culture, etc. For these reasons, Slovenia is maybe better equipped for transition tasks in both economic and psychological respects.
The major change in value orientation observed in Slovenia (with similar trends elsewhere in former socialist countries, especially in Central Europe) during the period from 1988 to 1994 is a significant increase in the rated importance of dionysian values (see Figure 2a). Dionysian values increased constantly while the apollonian values remained approximately at the same level. We can see that the raise of dionyisian values is due to the increments in both hedonistic and potency value types (see Figure 2b). The moral value type remained more or less stagnant during the period of measurement, while fulACfilment values showed a significant decline in 1991 and then rose again in the following years.
Value types could be further divided into various middle-range categories of values. As shown in Figure 2c, the most significant changes were recorded in patriotic, status and sensual values, which consistently increased. Social and security values also increased, but only in the period after 1991. The other categories remain mostly at the same level (democratic, cognitive and traditional values) or even decreased in the period from 1988 to 1991 (cultural and religious values).
The observed changes and shifts in value orientation are congruent with political, social and economic changes in the pre-transition and transition periods in Slovenia. The changes in value orientation indicate a rise in individualism, competitiveness and nationalism, all embodied in dionysian values, in hedonistic and potency value types and particularly in status, sensual, security and patriotic values. This picture can easily be associated with the dominant changes on the political and economic scene: the transformation of a totalitarian system into pluralistic democracy and a progression from a socialist to a market economy. The rise of patriotism and nationalism in the transition period is very understandable in the circumstances of Slovenia, whose struggle for independence culminated successfully in 1991.
Nevertheless, the changes in value system - although significant - are not very dramatic and they could even lessen in the near future. The observed modifications in value orientation reflect probably not only the realm of transitory processes, but also the specific situation of Slovenia, with its historical, cultural and geographical inclinations.

 
Figure 2. Observed shifts in the ratings of the importance of values in the period 1988 to 1994 in Slovenia: (a) the macrocategories (Dionysian and Apollonian values), (b) value types and (c) middle-range categories.


References:

English, H. B. & English, A. C. (1972) Obuhvatni reenik psiholo1kih i psihoanalitiekih pojmova. Beograd, Savremena administracija.
Kluckhohn, C. (1951) Values and value orientations in the theory of action. In: Parsons, T. & Shils, E. (Eds.) Toward a general theory of action. Cambridge (Massachusetts), Harvard University Press.
Musek, J. (1982) Osebnost. Ljubljana, DDU Univerzum, (in Slovene).
Musek, J. (1993a) Osebnost in vrednote. Ljubljana, Educy, (in Slovene).
Musek, J. (1993b) The universe of human values: a structural and developmental hierarchy. Studia Psychologica, 35, 4-5, 321-326.
Musek, J. (1994) Values and value orientations in the background of European cultural traditions. Anthropos (Ljubljana), International Issue.
Schwartz, S. H. & Bilsky, W. (1987). Toward a universal psychological structure of human values. Journal of Personality and Social Psychology, 53, 3, 550-562.