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1
Read the text
quickly and highlight all the
words that describe different uses of computers. USES OF COMPUTERS People use computers in a wide variety of ways. In business, computers track inventories with bar codes and scanners, check the credit status of customers, and transfer funds electronically. In homes, tiny computers embedded in the electronic circuitry of most appliances control the indoor temperature, operate home security systems, tell the time, and turn videocassette recorders on and off. Computers in automobiles regulate the flow of fuel, thereby increasing gas mileage. Computers also entertain, creating digitized sound on stereo systems or computer-animated features from a digitally encoded laser disc. Computer programs, or applications, exist to aid every level of education, from programs that teach simple addition or sentence construction to programs that teach advanced calculus. Educators use computers to track grades and prepare notes; with computer-controlled projection units, they can add graphics, sound, and animation to their lectures (see Computer-Aided Instruction). Computers are used extensively in scientific research to solve mathematical problems, display complicated data, or model systems that are too costly or impractical to build, such as testing the air flow around the next generation of space shuttles. The military employs computers in sophisticated communications to encode and unscramble messages, and to keep track of personnel and supplies. "Computer." Microsoft® Encarta® Online Encyclopedia 2000
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2
Name the forms you have highlighted. 3 Underline words that go with the words you have highlighted in 1, e.g. use (What?) → computers. 4 Read the text again and highlight with a different colour all the places / situations in which computers are used. Some of them are stated some are only implied. |
5
Discuss in groups / pairs.
©M. Košir |
7
If time permits, read the text below. E-delivery firms running out of funds Thursday, 12 October 2000 www.telegraph.co.uk/connected By Simon Goodley Several e-businesses, which promise to deliver anything from sandwiches to CDs to your desk in less than 60 minutes, are rapidly running out of funds or urgently pursuing mergers. The news follows widespread doubts that the online business of instant gratification can support the current number of operators, such as Urbanfetch, BagsOfTime and Koobuycity. BagsOfTime, a company which has run a free delivery service in London since March, admitted that it is urgently trying to attract £3m of investment after merger talks broke down. Bob Hitching, 31, a former News Corporation executive who personally provided around half of the company’s initial £50,000 start-up costs, fears that the business only has enough cash to trade for “a few weeks”. He said: “We have reduced the cash burn rate to keep going while we are in discussions.” BagsOfTime has also fired 20pc of its staff, although this is only actually one person. Talks between the BagsOfTime rivals, US-based Urbanfetch and Kozmo, have ended after months of merger speculation. Ross Stevens, chief executive of Urbanfetch, said: “We reached an impasse on the business-to-consumer strategy for the combined companies.” The companies had been trying to negotiate a tie-up after a desperate few months raised original questions about the market’s viability. In August, Kozmo postponed its flotation until at least next year having sacked 339 staff over the summer. The company, which now employs around 3,000 staff, does not operate in the UK. It was also a bad month for Urbanfetch, which cut 18 – or 15pc – of its London workforce. Alexander Drobik, a research director at e-commerce analyst company Gartner, said: “We are definitely going to see mergers, acquisitions and some companies falling off the edge. The market conditions aren’t there yet. It takes time to change people’s buying behaviour.” The economics may not make much sense yet either. Urbanfetch employs a minimum of 40 delivery people in London at any one time. Yet each e-tailer talks in terms of hundreds – rather than thousands – of orders a day with an average spend of around £25. Adding to the sector’s woes, Koobuycity, the French-backed delivery service with a logo featuring a giraffe relaxing in a deck chair, this week decided to put its feet up too. The website, which launched its London service in August, crashed on Tuesday with the company admitting it was not likely to be in service that day. |